Why Pharma marketers need to know about AI….and how to get started

Tuesday 9 January 2018

Posted by Peter Mortimore

The writing is on the wall. Marketers at all levels, in any discipline and industry, need to understand AI. Artificial…

The Robot Will See You Now. How Pharma Can Approach Using Chatbots.

Monday 2 October 2017

Posted by Peter Mortimore

Innovation can be defined as ‘the production of something original and useful in order to create value for society, business…