What is website benchmarking?
Website benchmarking offers valuable insight into how you are performing against your competitors. Using a combination of comparative performance metrics and qualitative observations, we calculate a score for you and competitor websites to see where you rank.
Why do I need website benchmarking?
If you are planning on investing money into building a website, this benchmarking data can highlight which sites are more successful than others, allowing you to emulate the right components in your own website. Benchmarking provides a measurable basis for assessing success, particularly over time and when done regularly.
Nitro’s benchmarking studies expose often unnoticed areas where the pharmaceutical market is performing and where it failing. It allows us to make solid recommendations on how you could build your own website to make a real impact in the market.