What is SEM & SEO?
Search engine marketing (SEM) is a way to promote websites by increasing their visibility on search engine listings. An SEM strategy might consider the use of Search Engine Optimisation (SEO) which means rewriting your website content to include more keywords that get recognised by Google. All of this could improve your website’s ranking and online visibility which in turn will help attract the right audience. SEM might also consider the use of paid advertising such as Pay Per Click (PPC) where our media buyers would allocate some of your marketing budget to purchase paid ads that appear to the right audience.
Why do I need SEO & SEM?
Rarely do people who are looking for something online ever see the bottom of the first page of their Google search. Being at the top of a listing is a powerful way to get access to your customers and in order to get there, a strong SEM strategy is advisable. This isn’t as simple as paying for an advert though; using SEM correctly aligns paid-for advertising with the content of your website, and ensures that the back end (all the technical aspects) of your site matches up too. It’s incredibly important to get these elements working together or the site you spend lots of time and effort on won’t attract as many visitors.
Getting SEM and SEO right is an intricate process and one that needs expert management and dedicated specialists. At Nitro, we’re experts in writing professional and to the point advert and website copy. We also have expert media planners ready to work on the best possible strategy for your business, using cost-effective tactics and working to place your business at the top of search engine rankings.