What is content/copywriting?
It is the content that will draw your customers back again and again. Providing that content in an understandable and engaging format makes it easier for your customers to relate to you. Copywriting is the engaging way this content is worded with a relevant number of keywords to help your site’s Search Engine Optimisation (SEO) ranking so that you get found by the right people.
Why do I need content/copywriting?
Good copywriting and content helps to build strong relationships, leaving clients and customers confident in your business. Content isn’t just basic descriptions or bullet pointed lists; it tells a story and takes the reader on a journey, whether it’s a basic instruction manual, emailer, pay per click advertising or a carefully constructed blog post.
Offering planning, writing and editing services our copywriters are confident wordsmiths, with a flair for creativity but with eagle eyed accuracy and sensitive to the compliance restrictions in the pharma industry. Seamlessly incorporating themes, messages and key search terms discovered during our search and social listening service, will ensure your content will be highly effective and compliant.