USER EXPERIENCE DESIGN

FOR THE HEALTHCARE SECTOR

The digital experiences people expect and marketers can deliver have changed dramatically. For marketers, that means user expectations are higher than ever. We’re no longer competing with the best experience in our respective categories. We’re now competing with the best experience a user has ever had.

Putting your user at the heart of your digital marketing will drive deeper value for them – and for you.

What Users Want

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Help me faster

Know me better icon

Know me better

Solutions icon

Wow me everywhere

At Nitro Digital, Pharma Is Our Focus

Clients We Work With

  • BI logo
  • Roche logo
  • Sanofi logo
  • Takeda logo
  • Bayer logo
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In a recent study from Forrester Research, a well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%. Put simply, the metrics speak for themselves.

— The Bottom Line: Why Good UX Design Means Better Business, Forbes, March 2017

What Nitro Can Deliver

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Understanding of patient & HCP needs

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Providing solutions that inform, educate & can help drive advocacy for your products

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Aligning the therapy area operatives

Success Story

THE CHALLENGE

A healthcare brand had built a digital asset that wasn’t performing according to expectations.

THE SOLUTION

Quantitative analysis revealed it didn’t attract the intended audience nor encouraged engagement. Using our holistic approach of discover → design → validate we identified specific user segments, researched both qualitatively and quantitatively their unique needs and iteratively tested content and functionality.

Success Story Graph 1

THE RESULTS

Success Story Graph 2

Over a 4 month period

+29% INCREASE in session duration

+40% MORE engaged visits

+75.5% INCREASE in returning visitors

Learn more how Nitro Digital can help you design rich user experiences that will delight HCPs and patients alike

Contact Us for More Information

Not convinced? Call or email us to schedule a FREE UX consultancy