FOR THE HEALTHCARE SECTOR
The digital experiences people expect and marketers can deliver have changed dramatically. For marketers, that means user expectations are higher than ever. We’re no longer competing with the best experience in our respective categories. We’re now competing with the best experience a user has ever had.
Putting your user at the heart of your digital marketing will drive deeper value for them – and for you.
Help me faster
Know me better
Wow me everywhere
In a recent study from Forrester Research, a well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%. Put simply, the metrics speak for themselves.
— The Bottom Line: Why Good UX Design Means Better Business, Forbes, March 2017
Understanding of patient & HCP needs
Providing solutions that inform, educate & can help drive advocacy for your products
Aligning the therapy area operatives
A healthcare brand had built a digital asset that wasn’t performing according to expectations.
Quantitative analysis revealed it didn’t attract the intended audience nor encouraged engagement. Using our holistic approach of discover → design → validate we identified specific user segments, researched both qualitatively and quantitatively their unique needs and iteratively tested content and functionality.
Over a 4 month period
+29% in session duration
+40% engaged visits
+75.5% in returning visitors