We recently participated in the annual Digital Pharma Advances Conference in London, 2017. As a sponsor, we had both an exhibition stand and speaking slot; and when we weren’t engaged in our sponsorship duties, we had time to enjoy the speaking programme and the wonderful networking opportunities. Here are a few of our takeaways.
The conference programme consisted of a full day of presentations by high level executives from companies such as GSK, Bayer, Pfizer and AstraZeneca, to name a few, as well as sponsors such ourselves.
The key takeaway undoubtedly was:
Where, when and how to engage best with our customers have changed dramatically, so it’s imperative to provide the right information to the right customer through the right channel at the right time.
She emphasised that the “reality is to be in micro-moments: moments that truly matter” and that only a clear strategy and defined steps can make digital transformation successful.
Tim Cave, VP, Head Medical Affairs Strategic Planning & Digital Practice, GSK spoke on ”Leveraging & Optimising New Technologies & Trends To Deliver Influential, Targeted Engagement”. He, too, stressed that the world is changing, and there are many opportunities to improve trust and communication. He then discussed how GSK is changing their model to make interactions more convenient for HCPs and provided example of virtual meetings and the company’s learnings.
Marketing Manager at Bayer HealthCare, Bayer Pharmaceuticals, Pelin Icil’s mantra was: Reach-Engage-Interest-Convert.
For Kasia Hein-Peters, Vaxelis Marketing Head, Sanofi Pasteur, the localisation of global integrated communications was the topic of the day.
And, of course, the presentation from our own commercial director Andy Stafford “Let’s not do the same old, same old in digital” touched on these very points—and more.
From the current state of play in the industry to the idea that we now live in an “always on” world to the opportunity to leverage both the greater efficiencies and education that digital can provide, Andy emphasised the need to constantly adapt and learn, to change the mindset from delivering merely outputs to embracing illuminating outcomes in order to provide the best value for customers—HCPS and patients alike—and, ultimately, success for your business goals.
If you’d like a copy, please email us at firstname.lastname@example.org. We look forward to hearing from you!