Category Archives: Events

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Pharma Social Media Conference 2017 Recap

Recently, we sponsored and spoke at the Pharma Social Media Conference in London, 28 June 2017.

The conference programme consisted of an exciting day of presentations by high level executives from companies such as GE Healthcare, Roche, Bristol-Myers Squib and Teva Pharmaceuticals.

Rebecca Joslin, Senior Director, Global Digital Engagement Strategy Lead, Shire, summed it up neatly: “Social media is a trust economy”. This sentiment really resonated with the audience.

As did “Reach you buy, engagement and loyalty you earn” from Jannick Friss Larsen, Senior Manager, Customer Experience, Europe, Teva Pharmaceuticals.

A recurring theme throughout the conference was that online users’ expectations have changed. No longer judged by just the most recent interaction with a pharma brand, the customer experience needs to be as good as any found online in the consumer world. As our Commercial Director, Andy Stafford said in his presentation: Put the user at the heart of your digital marketing activities. Research → Test →  Improve → Analyse → Repeat.

There was a general consensus that the starting point should always be the brand’s business/marketing objectives, as pointed out by Alex Saunders, Head of Global Digital Communications, GSK and also mentioned by our own Andy Stafford, who was name checked by a few fellow presenters for his comment “Better digital starts with a clear strategy”.

Andy-Stafford-Pharma-Social-Media-2017A key point highlighted by Aslihan Unal, Digital Strategy Group Manager, Janssen in her presentation: “Move Beyond Reporting to Real Measurement & Evaluation Which Showcases Social Media Benefit, Performance & Real World Benefit” is that  disease awareness is a key topic for patients, who are taking more control of their health management. Preventative care is becoming more important, particularly with Millenials, who reach out to their peers on social media as reliable sources of information about the disease, the treatment, and what questions to ask their healthcare professionals. It’s a win-win for everyone: Aware patients result in higher disease management which results overall in a healthier community.

An underlying sentiment was that HCPs are people → they are researching, you can engage with them when they are off-duty. No longer should the focus of pharma marketing be on features/benefits/products. Instead, find out what info is valuable to them through and where they spend time researching/interacting online through social monitoring and then create a social strategy that resonates with them.

If you’d like a copy of Andy’s presentation “Digital Outcomes Through Social”, please email us at hello@nitro-digital.com. We look forward to hearing from you!

Digital Pharma Europe Conference 2017 Recap

One of the top events in the digital pharma field that we couldn’t possibly miss this year is the Digital Pharma Europe Conference (17-19 May) held at the Radisson Blu Edwardian Heathrow, London. As a sponsor, we were represented by our international team consisting of colleagues from our UK, Irish and Italian offices.

The event, which ran over three days, started off with a fast-paced “Digital Technologies and Social Innovation day”, setting a buzzy and creative atmosphere that continued until the end of the conference on Friday. The attendees were extremely engaged in the presentations, most of which were followed by long Q&A sessions.   

We heard from delegates of the top life science companies, such as Pfizer, Biogen, AstraZeneca, MSD and Eli Lilly, but there were also delegates from some great startups who also delivered outstanding presentations. The common denominator of all talks was that the digital world is shaping the way we do business in all sectors, pharma notwithstanding, and the business world in general is  moving towards a more customer-centric mindset, whilst using the latest digital technologies to test, measure and learn from  users’ real-time behaviour.

The presentation delivered by our commercial director, Andy Stafford, touched on exactly these points. “In Digital, It’s All About the Outcomes. So Let’s Focus on the User” is its title,  which highlights how it’s not about who can shout the loudest to get his message across in the digital world, but who offers the greatest value, as defined by the customer.

The most innovative pharma companies are already experimenting with state-of-the-art  technologies such as chatbots to engage with both patients and HCPs. On this topic, Guy Shauli, Global Director, Social Media, AstraZeneca UK presented a case study “Chatbots — Real opportunity or just a buzzword?”. This tool, he says, enables honest dialogue with the audience, but also allows patients to ask questions they might otherwise feel embarrassed to ask their doctors. Chatbots are a good fit for the sector in that they adhere to pre-approved responses that can be tailored to pharma’s strict compliance mandates.

Another hot topic at the conference was healthcare’s embracing the digital shift from desktop to mobile. It’s estimated that over 50% of digital interactions in general  take place via mobile, and that on average we reach for our phones over 200 times a day! Many of the speakers stressed how important a  mobile-first website is, as it allows patients and HCPs alike to research information on the go. There was a sense throughout the conference that pharma companies are beginning to adapt, responding to customer expectations whilst achieving business’ goals.

The three days brought together more than 200 life science industry marketers, and it was a great way to share ideas and discuss the challenges that arise in this constantly evolving, digital marketing world.

We came back to our office full of insights and happy to have met so many great attendees. Unfortunately, it was difficult to speak to everyone, so if you want to get in touch to know more about our services or to have a chat about how we can help you achieve your commercial  goals, please email us at hello@nitro-digital.com.

We are here for you!

 

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Pharma Social Media Conference June 2017

The Pharma Social Media Conference returns to London next week, 28th June, and our commercial director, Andy Stafford, will be presenting at this one-day event.

Attendees will learn how to create engaging and compliant social media strategies for the Life Sciences and Pharma sectors.

Andy will speak on the topic Digital Outcomes Through Social.

When: 28th June 2017, 12:30-12:45
Where: One America Square, London, EC3N 2LS

We’ll be exhibiting at the conference, stop by and say hi if you’re attending. We’d love to speak with you!

Digital Pharma Advances Conference Recap

We recently participated in the annual Digital Pharma Advances Conference in London, 2017. As a sponsor, we had both an exhibition stand and speaking slot; and when we weren’t engaged in our sponsorship duties, we had time to enjoy the speaking programme and the wonderful networking opportunities. Here are a few of our takeaways.

The conference programme consisted of a full day of presentations by high level executives from companies such as GSK, Bayer, Pfizer and AstraZeneca, to name a few, as well as sponsors such ourselves.

The key takeaway undoubtedly was:

 

Where, when and how to engage best with our customers have changed dramatically, so it’s imperative to provide the right information to the right customer through the right channel at the right time.

img_0691Berfin Demirbilek, Integrated Multi channel Marketing Manager, Region EMEA, Bayer spoke on the topic of “Integrated Multichannel Marketing Strategy and Do’s for Digital Transformation”.

She emphasised that the “reality is to be in micro-moments: moments that truly matter” and that only a clear strategy and defined steps can make digital transformation successful.

Tim Cave, VP, Head Medical Affairs Strategic Planning & Digital Practice, GSK spoke on ”Leveraging & Optimising New Technologies & Trends To Deliver Influential, Targeted Engagement”. He, too, stressed that the world is changing, and there are many opportunities to improve trust and communication. He then discussed how GSK is changing their model to make interactions more convenient for HCPs and provided example of virtual meetings and the company’s learnings.

Marketing Manager at Bayer HealthCare, Bayer Pharmaceuticals, Pelin Icil’s mantra was: Reach-Engage-Interest-Convert.

For Kasia Hein-Peters, Vaxelis Marketing Head, Sanofi Pasteur, the localisation of global integrated communications was the topic of the day.

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And, of course, the presentation from our own commercial director Andy Stafford “Let’s not do the same old, same old in digital” touched on these very points—and more.

From the current state of play in the industry to the idea that we now live in an “always on” world to the opportunity to leverage both the greater efficiencies and education that digital can provide, Andy emphasised the need to constantly adapt and learn, to change the mindset from delivering merely outputs to embracing illuminating outcomes in order to provide the best value for customers—HCPS and patients alike—and, ultimately, success for your business goals.

If you’d like a copy, please email us at hello@nitro-digital.com. We look forward to hearing from you!

 

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5th Digital Pharma Advances Conference

The 5th Digital Pharma Advances Conference returns to London at the end of January and our Commercial Director Andy Stafford will be presenting both at this event and the workshop the next day. 

Attendees will get a glimpse into the future of pharma, hearing from industry leaders about digital trends, value-add services and engagement opportunities, and the technologies and innovations that will benefit not just marketing and sales but also public health.

Andy-Stafford-headshotAndy will speak on the topic Multi-channel Integration: Test & Learn To Engage In Digital.

When: 31st January 2017, 14:05-14:20
Where: Millennium Mayfair Hotel, Central London

At the workshop, Innovative Social Media, Digital & Measurement Strategies, Andy will lead discussion on the topic Let’s Improve Digital Engagement, Now. 

When:
1st February 2017, 10-10:20
Where: Millennium Mayfair Hotel, Central London

We’ll be exhibiting at the conference on the 31st, stop by and say hi if you’re attending. We’d love to speak with you.

Social Media in the Pharmaceuticals Industry 2014

Last month Nitro’s David Clare attended Social Media in the Pharmaceutical Industry conference, which brought together industry leaders to share their thoughts, best practices and challenges in using social media.

We all know social media is a powerful tool, both for listening to the conversation, engaging with it and even starting your own. With user profiles so detailed, social media is a powerful tool in zeroing in on your target audience.While the event reminded us of this, it is clear there is plenty more that can be done in the pharma industry. Naturally, there are barriers that no other market faces, but as the conference showed, those who do social media see great benefits and results.

A recurring example of this was Boehringer Ingelheim, who received a big pat on the back at the conference for our work with them on the Hypertension Hub, along with their social media strategy in showcasing ‘the future just happened’ health technology.

Not only have they grown a large audience through their strategy, but they were brought up again and again as a best practice case study by the conference speakers.

The conference also highlighted that communication by social media also has an effect on how people interact with a brand online. With nearly 50% of people accessing Facebook on their mobile phone, and over 75% doing so on Twitter, it is more important than ever that websites and online platforms work across screens of all sizes.

Pharma and Social Media

Clearly, social media goes far beyond a Facebook Page and a few tweets. As it becomes a way of life for people globally, pharmaceuticals need to think about the way this impacts their brand, and how people interact with brand too.

Get in touch if you’d like to know how we can help you with your social media strategy and developing a mobile friendly experience for your audience.