Boehringer Ingelheim Italy required a complete update on an informative site about chronic obstructive pulmonary disease (COPD), asthma and idiopathic pulmonary fibrosis (IPF).
The site was designed for healthcare professionals with the intention of them being able to access the latest respiratory news, clinical cases, guidelines and international scientific journals all in one place.
The drawback, however, was that it was difficult for users to get to the relevant information with ease.
From user experience research we were able to understand user journeys and provide
user design/user experience (UI/UX) recommendations to ensure relevant information was only shown for optimum user experience, whilst keeping client requirements in consideration.
We provided a complete refresh on the UI/UX with responsive formats using a modular design. Information is now ordered by importance and priority, with the results being easier access therapy areas and other sections of appropriate information.