Pharma Patient Innovation

Wednesday 4 March 2015

Posted by David Haubold

Somewhat paradoxically, patients have long been an overlooked stakeholder group for the pharma industry. The irony of this is undeniable,…

Healthtech gets Political

Tuesday 2 December 2014

Posted by Jules Pancholi

Healthtech is everywhere. With the rise of wearables (increasingly so in 2014) and tracking apps comes not only greater health…

How to reach 86% of HCPs – using a smartphone

Wednesday 26 November 2014

Posted by David Haubold

This fact may shock you, but, doctors like mobile devices. A 2013 survey found that 86% used a smartphone and…

Future Shock

Friday 21 November 2014

Posted by Jules Pancholi

We were pleased to be able to attend Future Shock – the trends, technology and movements that should be defining…

In the latest of Google [X]’s announcements it’s now transpiring that they are developing nanotechnology that can detect warnings of…

Google [x] and the Baseline Study

Friday 8 August 2014

Posted by Jules Pancholi

No, it’s not a new ‘hipster-esque’ band name, Google [x] is the research arm of Google, responsible for things like…