Digital Asset Audits

Friday 28 August 2015

Posted by David Haubold

Let’s face it: Most larger companies don’t have their digital assets in order. Teams across the globe commission their own […]

Digital customer experience in the life sciences industry

Tuesday 11 August 2015

Posted by Andy Stafford

The importance for Life sciences to communicate across digital channels has been clear for a long time, but whilst the […]

Using metrics to assess website performance

Thursday 30 July 2015

Posted by David Haubold

Any good website owner will naturally check his or her on-site analytics software regularly. But what if you’re interested in […]

Media Buying

Monday 27 July 2015

Posted by Jules Pancholi

I often have discussions with pharmaceutical brand managers about digital media and how it fits into their overall digital strategy […]

Net Promoter Score for Your Pharma Website

Monday 29 June 2015

Posted by David Haubold

Turning happy customers into passionate brand advocates – dreamt of by many, achieved by few. The Net Promoter Score (NPS) […]

The Rise of the Content Hub

Wednesday 13 May 2015

Posted by David Haubold

For years, microsites were the de facto standard when it came to highlighting a new product or idea. Launch a […]