Digital Asset Audits

Friday 28 August 2015

Posted by David Haubold

Let’s face it: Most larger companies don’t have their digital assets in order. Teams across the globe commission their own…

Digital customer experience in the life sciences industry

Tuesday 11 August 2015

Posted by Andy Stafford

The importance for Life sciences to communicate across digital channels has been clear for a long time, but whilst the…

Using metrics to assess website performance

Thursday 30 July 2015

Posted by David Haubold

Any good website owner will naturally check his or her on-site analytics software regularly. But what if you’re interested in…

Media Buying

Monday 27 July 2015

Posted by Jules Pancholi

I often have discussions with pharmaceutical brand managers about digital media and how it fits into their overall digital strategy…

Net Promoter Score for Your Pharma Website

Monday 29 June 2015

Posted by David Haubold

Turning happy customers into passionate brand advocates – dreamt of by many, achieved by few. The Net Promoter Score (NPS)…

The Rise of the Content Hub

Wednesday 13 May 2015

Posted by David Haubold

For years, microsites were the de facto standard when it came to highlighting a new product or idea. Launch a…