Nitro brought the design up-to-date with a full-page responsive theme that could be viewed across devices and break the mold of the “typical” pharma website design. This meant that the user-experience would be familar and relatable by patients.
The site launched in August 2014, in time for the season's pre-orders, and throughout the 2014/2015 flu season performed above expectations - with a significant increase in users, page views and time spent on the site.
The bounce rate also had decreased to a low and accepted industry-standard level providing us with overwhelming proof that users were enagaging with the site more than ever before.
This translated into results for Sanofi Pasteur MSD who reported the season to be a great success for the year.
Everyone was really excited by the new site design and it's performance has been a great success thanks to the ongoing work of Nitro Digital.