What's Been Going On?

Digital Assets Audit

Friday 28 August 2015

Digital Asset Audits
Let’s face it: Most larger companies don’t have their digital assets in order. Teams across the globe commission t...

Tuesday 11 August 2015

Digital customer experience in the life sciences industry
The importance for Life sciences to communicate across digital channels has been clear for a long time, but wh...
Using Metrics to Assess Website Performance

Thursday 30 July 2015

Using metrics to assess website performance
Any good website owner will naturally check his or her on-site analytics software regularly. But what if you’re inter...
Media Buying Pharmaceutical Industry

Monday 27 July 2015

Media Buying
I often have discussions with pharmaceutical brand managers about digital media and how it fits into their overall digital ...
Net Promoter Score on Websites

Monday 29 June 2015

Net Promoter Score for Your Pharma Website
Turning happy customers into passionate brand advocates – dreamt of by many, achieved by few. The Net Promoter Sco...
Content Hub vs Microsite

Wednesday 13 May 2015

The Rise of the Content Hub
For years, microsites were the de facto standard when it came to highlighting a new product or idea. ...